In teaching for the University of Washington Master of Communication in Digital Media (MCDM), I once shepherded students through HTML and Dreamweaver. With content management systems being the way of the publishing world, I invited students to treat WordPress as a ball of clay. In 10 weeks we moved from WordPress.com to self-hosted WordPress, with students learning a bit about genres, personas, competitive analyses and color theory along the way. There’s no deep coding skills here; if themes need tweaking, that’s usually my job. For some, the primary goal is to develop their web presence, a portfolio. For others, it’s to understand the technology well enough to be a manager. I also taught WordPress in a UW digital publishing certificate program.
Screenshots are of finished student work.