Shortly after joining King County Elections as webmaster, I set up a Twitter account for the department.
We began tweeting basic election information, but we had the account “up” when we had to close the office due to a weather emergency.
We began using the USA.gov URL shortener (via bit.ly) to for tracking, long before we had many followers. The .gov extension provides a legitimacy that other URL shorteners did not.
One of our key messages centered on helping King County residents register to vote. Another was to encourage voters to sign their envelopes. Notice we are using the hashtag #waelex which, four years later, is still an active hashtag for Washington state electoral politics.
Occasionally, we would retweet the Washington Secretary of State, the main King County account, or one of our cities. We were careful to avoid politics while encouraging civic participation and education.